One of the most fun projects I have been a part of to date, "Hoodwinked" is opening in the United Kingdom on Sept 29, 2006.
[Above] I found this UK “Hoodwinked” poster. I immediately noticed the simplicity in comparison to the US version [below]. There are no actor’s listed, no production credits, and there’s a lack of background graphics clutter like in the US poster.
I also noticed that Twitchy’s camera flash is flashing in the UK poster. Not to give away anything, but that happens in the movie. His flash does go off. Maybe that is an attractive element in UK advertising? Again, I admit marketing ignorance here. The UK poster is less fun than the US version, but it is definitely more to the point. (I realize that there could be many versions of the UK poster however)
**Side note: I don’t understand the distribution process for a movie, but it seems strange to me that they would wait until AFTER the movie is already out on DVD in the US before releasing it in theaters in another English speaking country like the UK. I know that the two countries use different DVD standards, but that can be gotten around. Piracy doesn’t seem to be any respecter of formats. **
Anyway, it’s a very fun movie, so if you never got to see it in the theaters in the US, and you can’t find a Walmart to buy the DVD, then just go and see it “Brit” style with all those jolly chaps and bonny lasses across the pond. It’ll be worth the cost of your airline tickets, security probes, and sodas sans ice.
The director, Cory Edwards, went to the UK and promoted it for about ten days or so. Check out HIS BLOG to read about his adventures there. Also, consider showing him your support by going to one of the theatres in Britain on opening weekend. I would go, but I’ve seen it and I have the DVD too, but I still think you should go and stuff.