Baseball, Hot Dogs, Apple Pie, and Chevrolet...
What's weird, is that I've never been a Chevy driver, or a Chevy fan. But when I was a kid, this ad campaign (recently resurrected) was America to me. It meant: the 4th of July, ball games, playtime, parades, friends, summer, etc, etc.
At the time, when the commercials were originally running, I never realized that they were instilling in me a pride in our way of life, in our freedoms and values. I know they were just trying to sell cars, but the residuals have proven bigger - at least to me. Maybe I owe them a purchase?
Everyone has been influenced (whether good or bad) by the advertising of their youth. For me, when I think of the 4th of July, I try to remember to enjoy the freedoms for which we have paid so dearly, and I also usually think of this slogan.
I think the greatest nostalgia this ad achieves is the nostalgia that baseball is still America's pastime. I mean, don't get me wrong, I love the game, but let's face it: Red Sox and Yankees caps in my neck of the woods are worn less out of fan obsession and more as a fashion accessory.
Maybe it's because our nearest professional baseball teams are the Texas Rangers and Kansas City Royals. Yikes! If those teams sucked any harder, Tulsa would be turned into a black hole.
Yeah, every year I hope the Rangers do domething, and by the break they're undoubtedly out of any contention.
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